Julia Capallo

Visual branding is the use of visual elements to communicate a brand’s values, personality, and message. It is an essential marketing strategy for establishing a unique visual identity that sets businesses and organizations apart from others in their industry, while keeping the target audience in mind.

I started writing an end-of-the-year blog post in 2016 , to reflect on highlights and other notable memories/events from the year. With...

I’m a big fan of alliteration, so I don’t resist the urge to use it when it fits (hence the title of this post). In this case, it also...